Dangerous Decoys... It's so easy to pursue the perception of success instead of investing the time & sweat to actually reach your goals. But perception is never reality and this decoy has a cost. So why are we so good at getting business so wrong? Could it be we're aiming at the wrong goals to begin with? From brand awards & assignments to business titles & targets, DC and AP share how seemingly harmless decoys hurt more than we realize. They share tips for minimizing busy work and maximizing what matters.

Books Mentioned:
Measure What Matters by John Doerr
Undaunted Courage by Stephen Ambrose
Your Marketing Sucks by Mark Stevenson

Connect:
"AP" Adrian Parker
LinkedIn
Twitter @adriandparker
Instagram @adriandparker
Blog www.adriandparker.com

"DC" Daryl Calfee
LinkedIn
Instagram @darylcalfee

Original music produced by Lord Alfred Brown - Connect