After spending 30 days on digital detox away from social media, Adrian returns to share his reflections and revelations with Daryl. They discuss how their marketing careers were focused on using and investing in social media businesses without much thought for the impact on consumers. As more research becomes available, it’s time for us to understand how Facebook, Google, Twitter, LinkedIn, and other mobile apps profit from our attention (addiction), information (disinformation), and content (discontentment). Is this a paradox to manage or a problem to solve? What does healthy social media usage even look like?